The problem
Most of Hemmingodden's business was offline. Their website was an outdated WordPress that didn't stand out from the competition, and their booking system was external, with such poor usability that it was killing conversions. They needed a platform that reflected who they are and turned visits into bookings.
Solution
We designed and developed a bespoke website that reflects Hemmingodden's values and services. We integrated a booking process directly into the site, connected to their Visbook PMS management system and Nets payment provider. We worked alongside Singlot, Hemmingodden's marketing agency, to define and track the full booking funnel with Google Analytics and Tag Manager — giving them the data they needed to analyse campaigns, measure ROI and improve conversion rates.
Since launch, we've supported the technical evolution of the platform: we upgraded the site to Craft CMS 5 and migrated the booking integration from Visbook to BookVisit, adapting to the business's operational changes.
The results
The new website launched in early 2021. In the year following the launch, the results were striking:
- +83,6% conversion rate
- +98,3% number of sales
- +32,1% total revenue
More than four years after launch, we continue to maintain the platform active and up to date.
Technologies used
