Seamless online booking integration for hotels using VisBook PMS

As a leading web design and development agency, we specialize in creating bespoke digital solutions tailored to our clients' unique needs. Some months ago we became a partner of VisBook, one of the most powerful property management systems (PMS) for the hospitality industry. Through our collaboration, we offer hotels and hospitality businesses a fully integrated online booking system that blends seamlessly into their existing websites, while being directly connected to VisBook PMS.

One of our most successful projects in partnership with VisBook is Hemmingodden, a fishing lodge in Lofoten, Norway. This case demonstrates how a fully customized and integrated solution can significantly increase online conversions, streamline operations, and improve overall customer experience.

Hemmingodden is a traditional business managed by a family of fishermen. They offer unique accommodation in fishermen's cabins, boat rentals, and outdoor experiences. However, their old website was not helping them capture online bookings effectively. Like many other businesses in the hospitality industry, their website redirected visitors to an external booking platform. This process was jarring for users, leading to a drop in online booking conversions.

With most of their revenue coming from offline channels, Hemmingodden needed a more efficient way to capture online bookings and ensure that their website stood out in a competitive market.

We designed a completely new website for Hemmingodden using Craft CMS, a flexible platform that allows for high customization and easy content management. But more importantly, we implemented a fully integrated online booking system connected directly to VisBook PMS. This eliminated the need for users to leave the website, providing a seamless booking experience from start to finish. This meant customers could book, pay, and manage their stay all in one smooth interaction without being redirected to external sites. 

Since launching the new website and integrated booking solution, Hemmingodden experienced remarkable growth in online conversions and sales after the first year. You can check the full case study of Hemmingodden.

For hotels and hospitality businesses, the advantages of having an integrated online booking system are clear:

1. Increased direct bookings: By keeping the booking process on your website, you create a smoother and more trustworthy experience for your guests, which can lead to a higher conversion rate.
2. Brand consistency: The booking process is part of your brand experience. With a fully integrated solution, the look and feel of the booking path matches your website design, reinforcing trust and professionalism.
3. Data-driven Marketing: Integrated analytics make it easier to track customer behavior, measure performance, and optimize your marketing campaigns. This is critical for improving your advertising ROI and booking conversion rates.
4. Seamless business management: Through the connection to VisBook PMS, your booking data flows directly into your PMS, making it easier to manage reservations, track guest preferences, and streamline your operations.

As experts in web design and development, we take a user-centered approach to building digital products. From understanding your brand’s values to designing bespoke booking solutions, we ensure that your online presence delivers the best experience for your guests. Our partnership with VisBook allows us to offer custom booking systems that are fully integrated with their PMS, ensuring your business runs smoothly and efficiently.

If you are a VisBook customer looking for a more streamlined, fully integrated online booking solution, or if you're exploring new ways to enhance your hotel’s website, we can help. Contact us to learn more about how our custom solutions can be tailored to meet your specific needs.