Best Practices for Structuring Content Models in CraftCMS

Turn chaos into structure: build smarter content in CraftCMS

28.03.2025 — Marc Bernet — 1 min read

Your content deserves a solid foundation

Content is more than just words on a screen — it’s the backbone of your digital experience. And in CraftCMS, how you structure that content makes all the difference. Whether you’re setting up a small site or managing a multilingual monster, the way you model your content will impact your flexibility, your speed, and your sanity. Here’s how we approach it at Liquid.

Think before you build

Before you even touch the admin panel, take a step back. Sketch your content types on paper, whiteboard, napkin — whatever. Map out your sections, fields, and entry types like you’re designing a LEGO set. The more you plan, the less you’ll suffer later.

Use Matrix fields wisely

Matrix fields are powerful — but don’t overdo it. They’re great for flexible layouts, but overusing them can slow down your site and confuse your editors. Use them where flexibility is truly needed, not as a default.

Keep it human-friendly

A clean content model helps your developers, yes — but also your content editors. Use clear naming conventions, logical grouping, and consistent structures. If your CMS feels intuitive, everyone works faster.

Multilingual? Go global from the start

If your site will be in more than one language, don’t hack it in later. Craft handles multilingual well, but you’ll want to structure fields and sections with localization in mind from day one.

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